NuZen Herbals Pvt Ltd, part of the Hyderabad-headquartered B.R. Naidu Group, has launched OrthoZen herbal syrup, developed in house, for arthritic patients.

The syrup “is purely herbal and is highly beneficial in conditions of low back pain, osteoarthritis knee joint pains and other inflammatory joint pains, without any side affects”, says Mr B. Ravindra Nath, Managing Director of the company.

The Rs 500-crore B.R. group, which has business interests in travel and forex, real estate, media (it owns the Telugu news channel TV 5), forayed into the herbal products business in 2010 with the launch of Nuzen Gold Herbal hair oil. “Encouraged by its success, we launched shampoos and hair colouring products in quick succession. And, OrthoZen marks our foray into the healthcare segment,” Mr Nath said.

According to him, the company managed establish a network with over 2,000 distributors pan India, in the last two years. While its hair-care products have national presence, and also being exported to West Asian countries and Malaysia, OrthoZen is currently made available in three states – Andhra Pradesh, Karnataka and Tamil Nadu, now. The plan is to take this product to Delhi, Mumbai and Kolkata in the next two-three months, before it goes pan India.

The company has 200 acres of land in and around Hyderabad where it cultivates medicinal plants for its captive consumption, and a manufacturing facility in Hyderabad. It also intends to expand its product portfolio by adding herbal cosmetic products. Research is on and “we are in the process of acquiring land to grow specific herbs for the purpose,” Mr Nath said.

source: http://www.TheHinduBusinessLine.com / Companies / Hindu Bureau / April 19th, 2012