Hyderabad to get sunburned

sunburnHF27nov2013

Music lovers in the city won’t have to travel all the way to Goa to let their hairs down. Asia’s largest three-day electronic music festival, Sunburn, will be held in Hyderabad in February. The brand Sunburn is crafted by the most successful pair of hands in Indian media industry. Shailendra Singh better known as SS, was in city recently and discussed with City Express the motifs and vision behind creating Sunburn, besides also confirming that Hyderabad will be hosting its first Sunburn Fest by February 2014.

“Sunburn is very keen to bring it’s festival or Arena experience to Hyderabad. After Goa, Bombay, Delhi and Bangalore, we are eyeing Hyderabad to be the next destination. We have huge requests and massive fan connect between the fans and Sunburn.”

“Not everyone can make it to our flagship Goa Festival,” says the man behind the Sunburn brand, Shailendra Singh. “So last year, we decided to bring the Planet Sunburn experience to them. Who doesn’t deserve the chance to leave their world behind and come be who they want to be? With both Mumbai an Bengaluru partying, it’s sure to be the biggest EDM celebration in India.”

Sunburn Mumbai and Bengaluru Festivals will bring all the elements of a full-fledged festival. Lounges, chill-out zones, libraries, movie projections, graffiti walls, art installations, flea markets, and climbing walls are just some of the activities to keep Sunburners busy throughout the two-day festival.

“Sunburn Arena gigs — like SHM , Hardwell, Tiesto — focus purely on that one artist.” says Singh.  “The stage, sound and lights are super advanced to make them look amazing. For Sunburn Festivals, we devote a lot of energy to the festival vibe. Sunburners can come all day long, meet old friends and make new ones, and have a true escape.”

“Of course we have the best lineup possible on the planet right now — Paul Van Dyke is a complete legend, Fedde Le Grand is a defining figure in house music, and who doesn’t know about the rapid rise of Tomorrowland Resident DJ’s – Dimitri Vegas and Like Mike? Showtek, Orjan Nilsen and Josh Wink are huge names. And if Sunburners haven’t yet heard about Orjan Nilsen, Worlfpack and Adam Beyer, then they are in for a mindblowing surprise. Sunburn Mumbai Bengaluru line-up is freaking unbelievable.”

Sunburn has expanded itself to set a new bar for ‘arena’ format gigs with renowned international DJs, the most recent being Swedish House Mafia’s One Last Tour and Avicii’s debut in India marking the rise of a unique concepts such as Sunburn Arena.

Sunburn has brought together renowned Indian and International Djs to entertain crowds of lakhs all around the year, with a variety of experiences to choose from, and caters to a wide Indian and international audience, highlighting India as a Dance Festival destination to the world.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Hyderabad / by Swati Sharma – Hyderabad / November 12th, 2013

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