Deep Kalra, Founder and CEO, MakeMyTrip.com (file photo) / The Hindu Business Line

New Delhi :

Online travel firm MakeMyTrip today said it has been signed up as the principal sponsor for IPL team Sunrisers Hyderabad and will also launch a marketing campaign targeted at travellers and IPL fans in April 2013.

“We are delighted to partner with Sunrisers Hyderabad and reach out to millions of IPL fans through this association,” MakeMyTrip.com CEO & Founder Deep Kalra said in a statement.

Commenting on the duration of the contract, the company said the partnership as principal sponsor for the team is for a year with recurring clause.

“The IPL demonstrates the synergies of the twin passions of cricket and travel, with fans following their teams to match-venues across different parts of the country,” he added.

As part of the association MakeMyTrip will showcase the Sunrisers association through a TVC featuring the team’s players — Dale Steyn, Cameron White and Ishant Sharma.

The new campaign will be aired to coincide with the launch of the IPL 2013 that will be played between April 3 and May 26.

Commenting on the partnership, Sunrisers Hyderabad CEO K Shanmugam said: “We are confident that they (MakeMyTrip) will ably partner us in our journey of reinvention and quest for success.

source: http://www.TheHinduBusinessLine.com / Home> News> Sports / by PTI / New Delhi, March 28th, 2013