HYDERABAD: Event management industry is growing by leaps and bounds in the City. Be it the engagement function of Ram Charan Teja and Upasana or be it a corporate congregation in the Hyderabad International Conv­ention Centre, it’s the event managers who design the virtual screenplay to the minute detail.

Almost every business uses the services of event management industry. The event management industry is seen as a sunrise industry in the service sector.

Main reason for the growth in the industry is sudden spurt in live entertainment shows, corporate events like product launches and dealers meetings, exhibitions, conferences, and seminars. The market for event management in India is growing at 25 per cent and will reach Rs 2,300 crore by 2012. As of now, it is a Rs 1,800-crore market. It is also moving from unorganised frame work to an organised market, said Rakhi Kankaria, Director, Rachnoutsav Events. The event market size in Hyderabad is estimated to be around Rs. 250 crore to 300 crore.

Talking about the industry challenges, she said that industry was not getting trained man power. Education is unable to provide the quality human resources for the event management industry.

English language skills, practical exposure and industry knowledge are lacking in the manpower. “To fulfil the need and to address this issue, we are going to start a professional institute with three courses on event management and wedding planning.”

Event management is not just a few days’ business. It is spread throughout the year with the corporate events. Indian marriages are quite long. They start from wedding card and ends with first night. Sometimes, this all may take up to six months, sagai se badhai tak.

On the difference between middleclass wedding and high profile wedding, she said, “We take care of every detail from card design to delivery, logistics for the invitees in high profile wedding. This all comes in a package. With the middleclass marriages, we promise that everything goes smoothly at the venue. The card distribution and all other events have to be take care by the customer itself. Middleclass wedding holds 27 per cent share of the total wedding turnover.”

Technology is the key for wedding planning — LED displays to Mehndi functions and webcasting solutions for the marriages to enable guests and parents from different parts of the world to watch the event. “The corporate events generate around 70 per cent of the turnover, and the rest 30 per cent is generated by wedding planning. However, weddings are bigger in volumes,” she said.

source: http://www.postnoon.com / Home> Business / Postnoon News / December 25th, 2011