The Karimnagar District Mutually Aided Milk Producers Union, popularly known as Karimnagar Dairy, which was converted into the Producers Company according to the Companies Act of 1956 from June 1 onwards, has changed its logo to “Nandi” symbolising the “kode mokku” (ox) of Sri Raja Rajeshwara Swamy Devasthanam in Vemulawada temple town.

Earlier, when the Dairy was in mutually aided cooperative society (MACS) it used the logo of “Vijaya” of the Andhra Pradesh Dairy Development Cooperative Federation of Hyderabad. After converting it into producers company, the Karimnagar Dairy had decided to use its own brand logo of “Nandi” (ox) on all its products including milk, ghee, flavoured milk, doodh peda, paneer, buttermilk, curd etc.

The Managing Director of Karimnagar Dairy, V Hanumanth Reddy told ‘The Hindu’ on Wednesday that they would be using the “Nandi” symbol on their products. He said that they had also secured the trade mark permission for using the Nandi symbol. He said that they decided to use the logo of Nandi as it resembles the importance and traditions of historic Sri Raja Rajeshwara Swamy Devasthanam in Vemulawada. Giving details about the dairy performance, he said that the Karimnagar Dairy made strides in milk procurement and sales over a decade. In 1999, the dairy milk sales were only 4,978 litres per day and procurement was 17,570 litres per day. Now in June 2012, the sales have crossed 1.07 lakh litres per day and procurement 82,495 litres per day. The dairy turnover had reached Rs. 130 crore in 2012 against Rs 3.5 crore in 1999.

He said that the Karimnagar Dairy topped in milk procurement and sales in the Telangana region and was providing highest procurement price to the milk producers. Besides, the Dairy had also initiated several welfare measures for the milk producers including distribution of scholarships to their children, Janashree Bheema Yajana, Kalyanamasthu, conduct of veterinary camps and artificial insemination.