GCC re-entering coffee mart after two decades

Visakhapatnam  :

After nearly two decades, the Girijan Cooperative Corporation (GCC) is re-entering the coffee sector in the Visakha Agency again and is targeting marketing around 2,000 metric tonnes of coffee procured from small tribal farmers in the Visakha Agency this year.

According to records, there are around one lakh tribals cultivating on nearly 96,337 acres and producing around 6,500 metric tonnes of coffee every year, which fetches around Rs 65 crore. With GCC’s support, the farmers are expected to earn around Rs 91 crore.

GCC has already identified 14 godowns to store the coffee stocks in the Agency and collection of material will start from December this year. It plans to set up one procurement centre each at the village level and two big centres each at the mandal level. GCC has already initiated awareness campaigns in each hamlet in June, inviting coffee growing farmers to enroll their names.

The corporation plans to register the data such as names of farmers, bank account numbers and Aadhaar number in July and August. It is likely to recruit separate manpower for coffee-related activities in September.

“The output and price realization in the Agency areas is very low due to improper harvesting techniques and marketing. If we provide guidance to coffee growing farmers in harvesting and marketing the produce, they will surely benefit. Currently, farmers get a very low price for their produce. If we market the same stocks, their earnings will increase by nearly 40% as we will ensure that each farmer gets the maximum price for his produce. GCC will be taking care of marketing the coffee from this financial year,” GCC managing director A Ravi Prakash said.

“GCC will take care of the pruning, curing, transport and auction of coffee. GCC will bear the entire cost of this and will be reimbursed by the government later. The state government will give Rs 25 crore initially and the Coffee Board will give a subsidy too. GCC will an organized marketing platform for small farmers,” he said.

This is not the first time that GCC is involved in the coffee sector. It had floated the Girijan Plantation Cooperative Development Corporation (GPCDC) in 1986 and developed 40,000 acres of plantation. However, GPCDC wound up its activities in 1997 and the plantation area was distributed among farmers and ITDA staff, sources said.

Meanwhile, the state government has also announced that GCC will provide marketing support for the Paderu Coffee Project, under which the government will invest Rs 526.16 crore in adding another one lakh acres under coffee plantations in the next 10 years. The project was announced by chief minister Chandrababu Naidu on October 17 last year after Cyclone Hudhud and a GO was released by the tribal welfare department last month.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> City> Visakhapatnam / TNN / July 03rd, 2015

Leave a Reply

Your email address will not be published. Required fields are marked *