The first ever desi ‘made-in-Vijayawada’ teleserial will roll out from the stable of the city-based Futureall Media House, which is again the first full-fledged media house in the new Andhra Pradesh State.

“We plan to launch the pilot episode of the serial Mouna Poratam, based on the novel of the same name written by Telugu writer Yeddanapudi Sulochana Rani, in the next 10 days. The idea is to equip the current generation youth with the core values that are needed to build a healthy society. It is sad to see youngsters confining themselves to the peripheral factors. For instance, a majority of them think that social commitment means contributing a sum of money, shirking the real responsibility of becoming active part of the problem-solution team. Someone has to take up this responsibility of making them realise about their skewed priorities,” says C. Umamaheswara Rao, the director of the serial.

Mr. Rao, who is also the media advisor to Futureall Media, has in the past given us compelling films likeAnkuram, which won the national award. The media house currently is working on serials, sitcoms, game shows and reality shows and has plans to finally make a foray into Telugu cinema. Lamenting absence of good cinema, Mr. Rao says “we do not have experimental theatre in Andhra Pradesh. Theatre and performing arts must develop parallelly for survival of good cinema. We do not have philosophical output. To reverse the prevailing trend, there is a need for cultural revolution and we are at work to usher in that,” says the director who is an activist at heart.

Mr. Rao also speaks about working on a reality show to promote folk and fusion arts. “In Afro-American nations, they are doing wonders with fusion arts. Sanity and money along with hard work and commitment can make things work,” he says emphatically.

Mr. Rao has churned out a number of tele-serials for Telugu audience in the State with compelling message of social justice in the past.

The Futureall Homes in real estate sector has branched out into entertainment segment and floated the media house.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Vijayawada / by P. Sujatha Varma / Vijayawada – November 24th, 2014