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Budding designers, entrepreneurs make a fashion statement
Social media platforms , online fashion destinations are giving a big fillip to them
The advent of technology in the fashion industry has changed things dramatically for aspiring fashion designers, especially in tier-2 cities. Competition has increased, yes, but at the same time the industry has also become more accessible for young fashion professionals. And giving this new crop of designers a big fillip are social media platforms and online fashion destinations such as Jabong and LimeRoad, with concepts like online fashion shows. Similarly, opening up of fashion boutiques in the city is gradually bringing about a change in the fashion perspective and giving an impetus to these fashion designers to showcase their creations.
At the recently held annual design awards show of JD Institute of Fashion Technology (JDIFT), aspiring fashion designers of the city talked about their design philosophy and the changing dynamics of the fashion industry.
Take for example, 19-year-old fashion designer Soundarya Mishra, who graduated from JD Institute of Fashion Technology this year. In a short span of time, she has created an online custom designed garment brand – Avatar and a Facebook page called ‘Avatar You’ where she showcases her designs. “In the two months since I started my brand, the online platform and social media have helped me to reach out to potential customers. Last month, four of my designer garments were booked through my Facebook page. It is a big boost for budding fashion designers like me,” says Soundarya, who takes her inspiration from international designer Zuhair Murad.
Her new collection showcased at JD Institute’s annual design awards show highlighted the hidden emotions of a human being through layers of fabric in five creations of western ethnic designs. The young designer used leather belts, hanging dolls and artistic prints in her collection to convey this theme in Bhagalpuri silk fabric.
“Vizag is not an easy city for budding fashion designers. It is still at a nascent stage when it comes to fashion consciousness. Having said that, online platforms and entrepreneurship trends among youngsters have changed the scenario for budding talents. They need a bit initial mentoring and get to a flying start. Many of our students have opened their own boutiques and also become fashion stylists at leading brands,” says Sangita Daga, the Head of Department of JDIFT.
An alumnus of the institute, Sai Prasanna works as a fashion stylist at Kankatala’s The Fabric Store.
source: http://www.thehindu.com / The Hindu / Home> News> Cities> Visakhapatnam / by Nivedita Ganguly / Visakhapatnam – May 23rd, 2016
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Peddapuram, Samalkot to become twin cities
Chief Minister N. Chandrababu Naidu on Wednesday said that Peddapuram and Samalkot would become twin cities of East Godavari district in the near future.
Inaugurating the centenary celebrations of the Peddapuram Municipality here, Mr. Naidu said that the town had vast potential for development, as it had better road connectivity, natural resources and industrial estates. “We are going to construct an indoor stadium and outdoor stadium here in an extent of 10 acres and lay a double road from Peddapuram to Samalkot with central lighting facility,” he said, adding that the bus stand and market were being swapped for better town planning.
“A new bus stand will be constructed in the present market. Similarly, the present bus stand will be turned into a market. The entire process will be completed within two months from now,” he said. Stating that the Government was keen on providing irrigation to all the areas and irrigate every acre of land, the Chief Minister said that special focus would be made on irrigation facilities to the upland areas. “Water facility to Peddapuram town will accelerate the industrial growth here,” he observed.
Earlier in the day, Mr. Naidu inaugurated Centenary Park, cement concrete roads in the town, besides laying foundation stones for the Kapu and BC welfare buildings to be constructed in Kakinada. Finance Minister Yanamala Ramakrishnudu, Home Minister N. Chinna Rajappa, local elected representatives and officials were present.
source: http://www.thehindu.com / The Hindu / Home> National> Andhra Pradesh / by Staff Reporter / Peddapuram (East Godavari) / May 19th, 2016
11 ghatams conjure up perfect symphony
Visakhapatnam :
SARASWATULA Hanumatha Rao of Tadepalligudem gave an engrossing performance of Carnatic Ghata Tarangini with 11 Ghatams in the 36th edition of the Indian classical music concert organised by Tarakeshwara Foundation at Rajiv Smruthi Bhavan on Sunday.
It was the artiste’s first concert in the city. The classical music concert was first such in the city by any artiste in many years. The artiste rendered full nine compositions with Hanumatha Ramcharan on violin and Guntuka Venkata Rao on mridangam.
Hanumatha Rao gave performances across India and abroad and accompanied some of the eminent personalities of Indian classical music. He presented his master works in Russia, Kazakhstan, Belarus, Dubai, Muscat and West Indies. He was also honoured with the title of ‘Asthana Vidwan’ by Sri Kanchi Kamakoti Peetham of Kanchipuram.
Hanumatha Rao holds a diploma in mridangam and a B-high grade artiste of All India Radio both in ghatam and mridangam.
Visakha Dance and Music Academy founder CN Raju and Andhra Music Academy director MS Srinivas and others were present.
source: http://www.newindianexpress.com / The New Indian Express / Home> States> Andhra Pradesh / by Express News Service / May 16th, 2016